_ What they say:
The VIVA GLAM and Lady Gaga collaboration takes off again with a shade as enigmatic as the Diva's star persona. A light warm beige with an Amplified finish, the look is as cool as only she can be. The full RRP (less VAT) from the sale of this lipstick goes toward helping women, men and kids everywhere affected by HIV and Aids. Limited edition. Light neutral beige (Amplified Creme).

About the Colour and its pigmentation:
If you're NC/NW30 this is going to be very similar to your skintone! It's a neutral beige that looks like you've applied your foundation to your lips. As it's amplified, it's incredibly pigmented.

What is the texture like?
The texture is fine. I often find MAC lipsticks a little drying and this is no exception. It does feel a little grainy as you apply it.

How long does it last and is it easy to apply?
I don't find this too long lasting but then I don't find most lipsticks last that long! Because it's quite dry it seems to absorb into my lips, meaning the colour fades. Application is simple straight from the tube.

How does the packaging look and how good is its quality?
I really like the packaging of MAC Lipsticks. They're shaped like little bullets, meaning they're slim in comparison to most other brands so travel well. They're good quality - I've never had an issue with them breaking, wearing off etc. Viva Glam Lipsticks are distinguishable by their red writing as opposed to the standard silver.

Is it worth the money?
I think these are a little pricey for what they are, but the colours are often pretty unique including this one.

When to use
This is great day or night. I often use Pro Dim Lip Erase as a base to get this to look true to colour on my red-toned lips. And of course, it tops off with the matching Lipglass beautifully!

Tutorials using this product